Medical Practice and Managing Your Online Reputation: Why It Matters And The Impact on Your Practice's Viability
Thursday, August 18th
Kristy L. Fresh, MBA, FACMPE, LSSGB
President and Founding Partner
Fresh Healthcare Advisors, Inc.
Medical Clinics and doctors have always had to manage their reputation. So, what is different in today's digital world? A practice's reputation was what they said about themselves in their advertising and the limited reach customers had via word of mouth. Now, patients can define businesses by providing real-time feedback on review sites, social media, forums, and other channels. The speed at which information is being shared, the number of people reached by that information, and how it is being shared have drastically changed how we manage and look at our online presence and reputation.
Managing a successful online reputation can be time-consuming, but whatever you do, maintaining the online presence of a business is one of the most worthwhile investments you can make. One of the most vital aspects of managing online reputation is getting, monitoring, responding to, and amplifying online reviews.
Learning Objectives for course:
- Understand your social presence impact on your SEO and ranking on the SERP.
Google Business Profile
- What is it, and why does it matter
- How to set up and manage
Managing and monitoring your online presence
- How to monitor and manage
- Responding to both positive and negative reviews
- Tools and strategies to improve your score and reviews
At the end of the course, attendees will have the tools to develop and execute a strategy for their online reputation and management.
MEMBERS ATTEND FREE | NON-MEMBERS $25
HOW TO JOIN THE WEBINAR: Please click the highlighted link provided in your confirmation email to receive the login information.
Continuing Education Units, CEU's:
Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.